What I Learned So Far

UK初のEPをリリースしたところで、これまでの音楽プロモーションで気付いた事をご紹介。With the first EP release on the way, here are a few things I have learned so far through promoting music in the UK;

1.Personalized Media

I was surprised that the main source of music publication is shifting from larger media to personal music bloggers—after all, word of mouth is the most reliable source of information, and although personal preference and taste in music are diverse, it’s a great thing that the music/artists and the listeners are communicating even more closer this way. I guess there are less of these music bloggers in Japan, because the corporate power (especially advertisement agencies)is still the strongest.



2.Young Generation

The power of the younger generation is definitely stronger in the UK compared to Japan, when it comes to the key people to drive and take the initiative with trends and activities. I’m talking about the promoters, labels, event organizers and artist relations, as they are the most influential generation for keeping up to date with what’s going on. Whereas in Japan, they were more working for their bosses and as mentioned above, still the most influential element is the political power of corporate agencies. No wonder the marketing format has not changed for many years in Japan, while it’s constantly changing here in the UK.



3.It’s all manual labour

As a fundamental fact, it all comes down to this—there is no easy way, no automated way. You just have to keep on doing what you do…just like how you can’t throw cash out your window and expect the crops harvested overnight. You have to cultivate the ground, plant the seeds one by one, and still that’s only the beginning and nothing is guaranteed. But the best thing about it is that you can see the growth of your activity at first hand, and you can see clearly where the results came from; for me, the biggest results in numbers so far are the supporters from my fans in Japan, and targeted promotion through Facebook…All I need to do is keep working, manual labour, while enjoying every process, because it’s a privilege just to be able to call myself an artist.



Business Trips EP is out on 30th June.
ミニアルバム、 Business Trips EPは6/30リリース。

Spotify- https://open.spotify.com/artist/1pz0eupAVseKPoUKVkNc4k

iTunes- https://itunes.apple.com/gb/artist/rié/id1230234920?l=en

Soundcloud- https://soundcloud.com/rie-music

Youtube- https://www.youtube.com/c/riemusicofficial




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